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Pay day loan advertisements reported towards the ASA for complaints about reckless and deceptive methods

As a whole seven cash advance ads, from six various payday loan providers and credit agents, had been flagged utilizing the regulator for issues about reckless or deceptive methods.

Failure to declare the expense of loan and trivialising borrowing by implying loans can be utilized for shopping sprees and birthday celebration festivities had been a number of the complaints raised by the charity that is national.

Thirteen prospective breaches of marketing codes had been identified throughout the advertisements, that have been utilized between November 2013 and February 2014. The ads span a variety of platforms including television commercials, texting, e-mail, leaflets as well as a sandwich wrapper.


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